What is Pay Per Click? The term pay per click or PPC as it is popularly known, is the internet marketing technique of search engine optimization (SEO) and advertising. A search engine looks for search terms that have a significant link between them and either increase the importance of the keywords to the customer’s search or Google wants to change the perception of the customer about a certain business.
The term PPC was first introduced by AdWords in 2020 as a new method of online advertising. Since then, it has become one of the most recognized, and well understood, ways of increasing your internet business’ traffic and credibility, while promoting the services and products you provide.
The term SEO is using to refer to the combined techniques of PPC and SEO in marketing and promotion of your online business. SEO is a much more sophisticated marketing method that combines paid advertising with search engine optimization to generate traffic and also search results that will create a higher quality of content that attracts and allows new customers to use the business.
The benefits of PPC marketing: One of the biggest benefits of using PPC marketing is that it allows you to generate leads faster than organic marketing, since paid clicks on the same search engine listings don’t cost any money. It also reduces the expenses and helps you set up and manage multiple marketing campaigns, which is something that many businesses cannot afford to do.
The number of keywords that you can choose from are restricted by the amount of budget you have available, however this does not limit you from adding more to your PPC campaigns. You can also choose your own ads to create and place on the results pages of Google and other top three search engines.
AdWords: The two major elements of the PPC marketing system are the AdWords account and the “AdWords settings” tool that allow you to customize your PPC campaigns and submit them to different search engines. Using AdWords can also help you target your keywords since it uses the power of the internet to give you your ad and even place it on the results pages of the major search engines. This is where you can choose to target your ads.
Using PPC in SEO:
There are many advantages of using PPC in SEO. For one, you can increase the credibility of your online business since Google will recognize your business as a result of the paid advertising and the increase in the number of visitors that will make it easier for you to build a business.
Another advantage of using PPC is that it allows you to build an opt-in list that you can promote through other SEO methods, thereby decreasing the amount of effort required to optimize your website, resulting in a more accurate return on investment for your business. And last but not least, it will allow you to pay for advertising with only a small amount of money, since the advertisements will only be displayed on relevant pages.
The disadvantage of PPC:
One of the disadvantages of PPC is that it may not work as well as other search engine optimization techniques.
- It is a form of advertisement that involves people visiting your site or that you have bought ads on their behalf to click on the ads to receive more information about the products you offer.
- With PPC, you should have a good understanding of how the ads are placed and what Google says about it and how it relates to its results.
- You should also take into consideration the risks involved with PPC since PPC is an emerging business, therefore many marketers do not have enough knowledge on the tactics and strategies of PPC.