Backlinks to your website are what every marketer is dying to get their hands on.
The quantity of backlinks you get from search engines is largely dependent on your quality score and your ability to distribute your link to content in various locations on the web.
Quality score is an important factor when it comes to backlinks. A high quality score will increase your chances of getting links from the search engines such as Google, Yahoo, MSN, and even Facebook. Quality score is measured by different factors which depend on the topic of your site.
It also depends on the content of your website or blog. You want to make sure that your backlinks are relevant to your site and to the topic of your site. An authority website is rated higher by search engines because they have credibility, and they also maintain their rank with time. Reputation has to be maintained at all costs and you need to make sure that you give your backlinks quality content.
You need to start by getting a good reputation for your site by creating content that is interesting and engaging to your visitors. You can submit your link to article directories to increase the backlink count that you have.
Make sure that you have enough links coming from good, relevant websites and blogs. It would be more beneficial to get links from higher page ranks in these types of sites. Also, you should aim to distribute your link content on many other sites on the web. For example, if you have a blog that has several hundred of page rank then it would be wise to make sure that you get some of your blog post links distributed on many other high page rank sites such as EzineArticles.
Use SEO Tools
To make the process easier, you can use one of the many tools that allow you to track your backlinks such as Linkscape or ahrefs. You can also get a free software package that can be helpful in making sure that you get good quality links.
Social bookmarking is another effective way to obtain quality backlinks. Search engines find social bookmarking sites and crawl them so this helps to increase your number of incoming links.
Most popular social bookmarking sites like StumbleUpon and Digg have a back link exchange program where websites can exchange links with each other. Using backlink exchange you can obtain high quality links for very little cost.
An important thing to remember is that back link exchange does not mean you can get away with posting one link on your site. If you do this it will not boost your rankings because the site that you are exchanging links with must have a very good page rank.
Another trick for getting links is using back link exchange with another site that already has high quality backlinks from high page rank sites. This can be a great way to drive traffic to your site.
You want to make sure that your content is on topic so it will be easy for the search engines to search your content for keywords such as “web designer”. Remember to publish articles in a resource box on every page of your site so that search engines will know that your content is relevant to the topic of your site.
Link building is a complicated task and there are a number of factors that you need to take into consideration. It is important to understand what type of backlinks you want to receive from search engines and what the best places to get these backlinks from are.